We're changing our name! Here's what you need to know.
This spring, we’re unveiling a new name that better reflects who we are, where we work, and the impact we’re making across northeastern Minnesota and northwestern Wisconsin.
As our partnerships and focus have grown, we’ve heard again and again that our current name no longer reflects the scale or spirit of our work. That’s why we’re rebranding—to more clearly express our deep roots in the North, our commitment to equity, and our role in a thriving ecosystem of communities.
What’s not changing? Our mission. We’ll continue connecting people, resources, and ideas to create a future where every community can thrive.
The new name will be officially introduced on May 21, 2025. In the meantime, we know you may have questions, so we’ve gathered answers below for all members of our community.
General Questions
Why is the Duluth Superior Area Community Foundation changing its name?
We’re rebranding to better reflect our expanding focus and commitment to the communities we serve. While our core mission remains unchanged, we want our name to more clearly represent the reach, spirit, and impact of our work across northeastern Minnesota and northwestern Wisconsin.
Will the mission or services change?
No. We will continue supporting local nonprofits, connecting donors to causes they care about, and investing in education and community well-being throughout the region.
When will the new name and brand be introduced?
You’ll start to see our new name and branding beginning May 21, 2025.
Where can I learn more or ask questions?
Join us for a ribbon cutting and celebration with the Duluth Area Chamber of Commerce on Friday, May 30 at 9:00am at our Duluth office. No RSVP needed—we’d love to see you there!
For Donors & Fund Advisors
Will my fund’s name change?
No. If you have a named fund, your fund’s name will remain the same, even if the Community Foundation’s name changes. You and your designated beneficiaries can continue to reference your fund exactly as it is.
What if “Duluth Superior Area Community Foundation” is listed in my will or trust as a beneficiary? Do I need to change my will or trust to reflect the new name?
No changes are required. Our DBA (doing business as) ensures your planned gift remains valid. You’re welcome to update your documents for consistency, but it’s not necessary.
Will this impact how I donate, manage, or advise on my fund?
No. Contributions, grants, and fund advisor support will continue as usual.
Will my account or online portal change?
No. Your access to your account and our online portal will remain unchanged. You can still log in and manage your fund as you always have. Our new name will appear on the portal, but the functionality and security of your account will stay the same.
How should I make out checks or reference the Community Foundation going forward?
For now, you can continue using our current name. We’ll provide updated instructions during the transition.
How can I support the Foundation during this transition?
Keep doing what you do best—engaging with your fund, giving generously, and sharing our mission. If you’re interested in new ways to give or connect, we’re always here to talk.
For Nonprofit Partners
Will our current or future grants be affected?
No. Grantmaking processes—including applications, payments, and reporting—will continue as usual. You’ll see our new name on materials after May 21.
Do we need to change how we credit the Foundation publicly?
Not yet. We’ll provide updated language and guidance once the rebrand launches.
Will grant agreements or reporting requirements change?
No. Existing grant terms remain the same. Future documents may reflect updated branding.
For Scholarship Recipients
Will my scholarship be affected by the name change?
No. Scholarship funding, timelines, and requirements remain unchanged.
Will the name of my scholarship fund change?
No. Scholarship funds will retain their original names.
Do I need to update forms or applications?
No action is needed. Keep communicating with us as usual and watch for updated branding in emails and letters.
Can I still list the Foundation on my resume or bio?
Yes! You can continue referencing the Duluth Superior Area Community Foundation or use our new name once it’s officially announced on May 21.
If you have additional questions, we’re always here to help you can reach us at [email protected] or 218.726.0232. Thank you for being part of this next chapter. Together, we’ll continue building a future where every community across our region can thrive.
